Philanthropy Ideas & Results - Think Big

I believe that there are some simple rules to raising dollars and garnering support in today's market. It begins with ideas and ends with results- its as simple as that. 

There is no question that philanthropy continues to be fueled by innovation, research and big ideas. Earlier this month, David H. Murdock, founder of the  North Carolina Research Campus (NCRC) in Kannapolis, announced  gift of $50 million to support the ongoing operational expenses of his namesake research institute.

Murdock, the multi-billionaire chairman of Dole Food Company and president of Castle  & Cooke, established the non-profit David H. Murdock Research Institute (DHMRI) as the core laboratory for the NCRC. The institute offers analytical sciences, genomics, NMR, imaging and invitro and invivo sciences to campus partners and other corporate, academic or government collaborators seeking  innovative and multi-disciplinary solutions to research challenges in human  health, agriculture and nutrition.
 
“I  am committed to doing all I can to advance scientific research that will vastly improve the quality of life for mankind,” said Murdock. “My gift of $50 million  to support the day-to-day operations of the David H. Murdock Research Institute over the next eight years will maintain the DHMRI as a critical engine for science, and that science will improve health in North Carolina and  globally.”

The lesson here is.... Think Big!