The problem of the absence of data in the logic + data + emotions equation means that both logic and emotions have to be exceedingly strong. Strong logic alone is not enough to generate commitment to a new idea because logic alone makes us emotionally uncomfortable. Similarly, appealing singularly to emotions makes us uncomfortable too. We know that we aren’t being rigorous if we make a commitment to a new idea on the basis of emotions alone.
Thus, great intervention design requires attention to both logic and emotions – equally. Commitment is possible only when driven by a strong combination of both of them. Fortunately, the tools of design thinking, which have for many years been used to create great new ideas, can also be brought to bear on the methods of gaining support for those ideas – or what we in design thinking call “the intervention.”
This is a wonderful article from the Harvard Business Review
Read it now
Chris Polk -